JOB TITLE:  Executive-Marketing (BTL)

JOB PROFILE CODE: CDJ0031

LOCATION: Connaught Place, New Delhi

JD – Executive-Marketing (BTL)

JOB DESCRIPTION

1. Responsible for executing communication, offers & creative for BTL collaterals with
   approvals in
   place.
2. Responsible to map all BTL activities regionally & locally over calendar and allocate to
   respective executives to generate maximum footfalls.
3. Responsible to perform and manage on ground teams for activations (RWA) to ensure
   brand visibility and maximum reach to the target audience (Activities like: pamphlets NPI, kiosk
   pamphlet distribution, co-promotion with local retailers like pharmacies, look walkers, mike
   announcements through e-rickshaw or other modes, banners on the back of auto rickshaws,
   local celebrity/influencer engagements, theatrical skits in marketplaces, engagement
   activities with local schools, corporates etc.)
4. Responsible for generating daily reports of activity planned & executed. Weekly reports
   of footfall
   or sales generated by each activity, store wise. Monthly reports of footfalls/sales store wise
   and justification of ROI (as per budgets).
5. Willing to travel frequently on the field to monitor, planning & execution of BTL &
   Royalty brand activation program.
6. Responsible for Agency Management and local outsourced executives/bodies related to marketing activities.
7. Ready to Work with other departments to get camps and few other activities arranged.
8. Responsible for the execution of Modern trade, store branding activations along with
   onsite demo of the different products category.
9. Regular market visit to get the new ideas for marketing and communication.
10. Doing other assignments as advised from time to time by the management or reporting manager.
11. Following the other/further details of the above duties may be advised separately, as per need.

ELIGIBILITY:

• Any Graduate/Post Graduate with 5 years or above of relevant experience.
• Should have experience of executing communication offers & creatives for ATL & BTL.
• Knowledge in experimenting and implementing innovative digital marketing strategies, tools and best practices to improve ROAS consistently

SALARY: Best in the Industry